For more than 160 years, AMANN has been one of the worldwide leading producers of high-quality sewing and embroidery threads. From universal sewing threads to special high-tech threads, AMANN offers a wide range of threads for all sewing applications. Founded by Alois Amann in 1854, to manufacture twisted and dyed silk, AMANN continued its steady growth by setting the quality standards and technological advancement in the world of sewing, embroidery and specialized threads. In 1955, AMANN was the leading force that pioneered the development and manufacture of synthetic spun sewing threads filaments.
Figure 1. AMANN Bangladesh state-of-art factory at Mawna, Gazipur.
With the acquisition of Ackerman of Germany in 1994, Cousin Freres of France in 1996, Donnisthorpe and Cny Ltd of UK in 2001 and Oxley Thread of UK in 2008, AMANN Group is now one of the largest sewing, embroidery and specialized thread manufacturers in the world. Operating in over 100 countries worldwide now AMANN produces at its own production sites in Europe and Asia exclusively with it’s headquarter located in Bonnigheim, Germany.
In Bangladesh, AMANN started a joint venture agreement with one of the largest producers of RMG, Standard Group in 2010. In 2013 AMANN Bangladesh started its office & Factory setup and went to the commercial operation from 2014.
Why AMANN invested in Bangladesh
While Bangladesh suffers from many problems such as poor infrastructure, political instability, corruption, and insufficient power supplies, the country’s economy has grown 5-7% per year since 1996. At GDP, Bangladesh is the world’s 42nd country. According to the IMF, Bangladesh’s economy is the second fastest growing major economy of 2017, with a rate of 7.3%. Current RMG export turnover is over 31 billion dollar and the government is expecting 50 billion by 2021. To make it happen, Bangladesh Government has taken many initiatives like, 100 special economic zones in the next 15 years, enhancing electricity supply to 20,000 MW from the current level of 18,353 MW, LNG terminals have been set up to meet demand for gas, mega projects on rail, road, sea, and airports going on in addition to the enhancement of port capability, the Padma bridge will open a new horizon of opportunities etc. to support the growth target or achieve the 50 billion in 2021.
Figure 2: Md. Rokonuzzaman, FCA, Managing Director of AMANN Bangladesh Ltd.
Considering all these aspects and as Bangladesh is going to be the next hub of RMG industry in terms of growing perspective, labor force and infrastructure, AMANN invested in Bangladesh and initially targeted Dhaka region to grow in the market. At this moment, AMANN Bangladesh is catering around 300 garment factories for around 100 global brands, said Md. Rokonuzzaman, FCA, Managing Director of Amann Bangladesh who was the Finance Director of the company prior to taking up the top job, right from the inception of the company in Bangladesh.
“At this moment, AMANN Bangladesh is catering around 300 garment factories for around 100 global brands,” said Md. Rokonuzzaman, FCA, Managing Director of Amann Bangladesh who was the Finance Director of the company prior to taking the top job, right from the inception of the company in Bangladesh.
“We feel proud to say that we are very successful in Bangladesh market within 4 to 5 years of our operation. We managed to reach most of the customers in Bangladesh and our customer knows AMANN means quality. We maintain the lead times and product quality very strictly” – says Mr. Rokonuzzaman.
Dealing with the environment and its resources responsibly, sustainability is an important aspect of the AMANN Group’s corporate strategy. AMANN Group concentrates on physiologically harmless dyestuffs that are in accordance with Oeko-Tex Standard 100 and the strict German regulations regarding consumer goods. Recently we got Oeko-Tex certificate with Appendix-6 for Product Class- I.
At the factory level, the company has implemented wastewater management system; a huge investment in heat recovery which saves energy, water and time; LED lights that saves up to 67% energy.
AMANN Group has a foundation where a certain percentage of our profit is allocated for social work in various areas – health, education and so on. As part of the foundation, recently AMANN Bangladesh Ltd selected three students one from Bangladesh University of Fashion & Technology (BUFT) and the other two students from Bangladesh University of Textiles (BUTex) and sent them to Niederrhein University, Germany to study in the textile domain. These students have been selected on defined parameters for the same. The company is very excited and looking forward to continue over the years.
Apart from the state-of-the-art factory, AMANN Bangladesh has the most experienced and versatile of professionals from the sewing threads sector of Bangladesh leading the team. They are backed by the highly skilled management and technical support from the Group headquarter in Germany.
“We believe in investing in people instead of investing more in machinery because, in the end, the creative and innovative workforce will help increase productivity and growth.” Md. Rokonuzzaman added.