Perry Ellis International has joined hands with Six Lincoln and signed a license agreement on 8 August, for boy’s sportswear, activewear and swimwear apparel for newborns, infants, and toddlers.
Figure: Perry Ellis joins hands with Six Lincoln. Courtesy: Perry Ellis.
According to a press statement, the product will be designed, manufactured and marketed under the Perry Ellis brand in the US and Canada with a planned launch in spring 2019 at department and specialty stores.
The release said that fashion icon, Perry Ellis, believed fashion was fun, and should never be taken too seriously. Patterns pop of color, new shapes, and never-before-seen styles — he embraced it all, rewriting the rules and redefining American sportswear.
Oscar Feldenkreis, CEO, and president of PEI expected that Siix Lincoln is a well-established children’s apparel leader and he is thrilled they will be working together in fashioning boys’ sport, active and swim apparel.
He hoped that with Perry Ellis’ fresh appeal and Six Lincoln’s excellent design team, this partnership will further complement their strong leadership in the boys’ apparel market and promote their continued interest in business expansion.
President of Six Lincoln, Steven Arnold, said, “We are extremely excited to add the Perry Ellis Boys Sportswear license to our brand portfolio.”
“Perry Ellis is an iconic, modern brand with clear opportunities for growth in the boys’ segment,” he continued.